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The latest Maori Electoral Option (MEO) resulted in a seventh Maori seat in Parliament contested in the recent election. Over a four-month period in 2001, 18,738 Maori exercised their Option to shift electoral rolls - three-quarters of them moving from the General roll to the Maori roll. This paper looks at the latest Option and its effectiveness as a communication campaign. The MEO is controversial because many New Zealanders are divided about the democratic fairness of separate Maori seats. The spectre of a dozen Maori electorates, if all Maori join the Maori roll, is unnerving to opponents who concentrate their fire upon the cost and conduct of the campaign. The MEO challenges traditional assumptions about objective political communication. The Option pioneered a systemized method of kanohi ki te kanohi (face-to-face) communication. Developed by Maori for Maori, the model has been used in other government communication campaigns but remains controversial because of the lack of centralised control over the delivered message and the difficulty of measuring the campaign’s success. This paper explores the issues surrounding its methods and effectiveness.
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The term 'sustainable development' has been widely used since the latter part of the 20th century. The concept implies economic and social development, economic growth, and environmental responsibility in order to sustain improved standards of living based on economic growth, to achieve some form of social equity, and to manage the environment in a sustainable way. Sustainable development should generally be at a rate that allows future generations to meet their needs without causing degradation of the natural environment, and should avoid economic or social decay. The concept has been debated and criticised by many as being ambiguous, untenable, and difficult to achieve, and frequently labelled part of global capitalism. But the concept provides a challenge to all of us, on how to balance economic, social, and cultural goals, while at the same time safeguarding and responsibly managing the environment for future generations. Attempts by indigenous peoples internationally to achieve sustainable development have been based on holistic approaches and frameworks that seek to balance economic, social, cultural and environmental objectives, and these provide effective models for viable sustainable development approaches. Maori Sustainable Development in Aotearoa-New Zealand is a term often used to describe a pathway to Maori autonomy, self-determination, the building of human and social capacity, as part of a strategic direction to capitalise on opportunities in the 21st century. This paper outlines research undertaken between 1998 and 2002 and funded by the Foundation for Research, Science, and Technology (FRST) in the programme "Maori Sustainable Development in Te Puku o Te Ika", contract UOWX0005, simply referred to as the MSD programme. It focuses on the importance of determining Maori values, a vision, strategic planning and development of information systems as a holistic framework and process method to achieve Maori sustainable development.
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This study examines how global forces are shaping local indigenous cultures with a particular focus on the relationship between global capitalism, new media technologies, and transnational advertising. Concentrating on Mäori culture and identity in Aotearoa/New Zealand, the authors examine a contemporary political debate related to indigenous culture and intellectual property rights. Specifically, the study explores the politics of identity associated with global sports company Adidas and its use of the traditional New Zealand All Blacks haka as part of a global advertising campaign. A key feature of the analysis is the controversy surrounding a lawsuit filed by a Mäori tribe claiming compensation for the commercial use of its culture. Overall, the study highlights the problem of maintaining and protecting cultural spaces where indigenous identities can be constructed and affirmed.
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History of Lettty Brown, advocate and member of groups such as the Womens Welfare League during urbanisation 1950s-1906s