The Association of Crime Stories and Maori in Aotearoa New Zealand Print Media

The association of Māori and crime was prominent in a large representative sample of newspaper items gathered in Aotearoa New Zealand between November 2007 and April 2008. We used content, thematic/discursive analyses as well as focus group insights to analyse the data-base and found that Māori were frequently labelled as possible or actual perpetrators of crime on superficial judgements, often by victims. This practice associates Māori with all accounts of crime and embeds crime as a background for all other items about Māori. In contrast, newspaper coverage of Pākehā perpetrators of crime against a Māori organisation worked to valorise the convicted thieves. The embedding of crime as a background to other stories about Māori, the pervasive but unacknowledged norms, and media positioning of Māori as a threat in non-crime stories, is central to hegemonic discourses of Māori-Pākehā relations. Focus group participants indicated that these discourses support realworld marginalisation and discrimination against Māori.